Illuminate - Blonde Ritual Shampoo

$37.00

Reveal the true radiance of your blonde or brunette hair with Illuminate, a toning ritual designed to harmonize your color and elevate your shine. Crafted with a unique violet pigment to neutralize unwanted brassiness and revive dull tones, this sulfate- and paraben-free formula hydrates and nourishes your hair while gently cleansing.

Whether maintaining bright, cool blondes or enhancing rich, deep brunettes, Illuminate brings balance and brilliance to your hair between salon visits. Immerse yourself in a ritual that honors your hair's natural beauty with intention, care, and reverence for your unique glow.

Reveal the true radiance of your blonde or brunette hair with Illuminate, a toning ritual designed to harmonize your color and elevate your shine. Crafted with a unique violet pigment to neutralize unwanted brassiness and revive dull tones, this sulfate- and paraben-free formula hydrates and nourishes your hair while gently cleansing.

Whether maintaining bright, cool blondes or enhancing rich, deep brunettes, Illuminate brings balance and brilliance to your hair between salon visits. Immerse yourself in a ritual that honors your hair's natural beauty with intention, care, and reverence for your unique glow.

INGREDIENTS: INGREDIENTS: Aqua, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Polyquaternium 7, Sodium Lauroamphoacetate, Glycerin, Polyquaternium-10, Potassium Sorbate, Coco-Glucoside, Glyceryl Oleate, Propanediol, Hydrolyzed Jojoba Esters, Hydrolyzed Quinoa, Citrullus Lanatus Fruit (Watermelon) Extract*, Panax Ginseng Root Extract*, Urtica Dioica (Nettle) Extract*, Telopea Speciosissima Leaf (Waratah) Extract*, CI 60725, CI 60730, Parfum, Phenoxyethanol, Ethylhexylglycerin, Citric Acid. *Certified Organic Ingredients

DIRECTIONS: Remove excess water from hair. Distribute evenly throughout hair. For overtone look, simply apply to towel dried hair and monitor closely. To reduce brassyness, simply apply to wet hair, rinse and repeat. DO NOT exceed 60 seconds in hair. Alternate with your favorite daily shampoo as necessary and follow with conditioner or mask.

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